Operating in the Risk: Lessons From Managing a High-Risk Supply Chain During COVID-19
A Weedman & Co. Case Study in Supply Chain Risk, Procurement, Compliance, Operations & Crisis Management

When the COVID-19 pandemic struck, the global supply chain was thrown into chaos. Businesses scrambled for critical supplies, counterfeit products flooded the market, and governments tightened regulations overnight. Amidst this uncertainty, I launched a high-risk supply company specializing in industrial and medical supplies, knowing full well the challenges that lay ahead.
What became apparent very quickly was that operating in this environment was not simply a matter of finding products and selling them. It was an exercise in risk management under extreme uncertainty. Every transaction involved multiple interconnected risks. The manufacturer had to be legitimate. The product had to actually exist. The specifications had to match what was being represented. Certifications had to be legitimate and applicable to the product being sold. The buyer had to be capable of completing the transaction. The financial structure had to protect both sides. The logistics provider had to actually be able to move the product. Customs documentation had to be correct. And the entire process had to remain compliant as rules and market conditions changed.
One weak link could affect everything downstream.
That experience continues to influence how I approach risk and operations today through Weedman & Co. Risk is rarely isolated to one department. A problem with a vendor can become a financial problem. A financial problem can become a contractual problem. A logistics problem can become a customer-service problem. A compliance failure can become a legal problem. Understanding those connections is where real operational risk management begins.
24-Hour Workdays & Constant Movement
The early days of operations were relentless. Sleep became a luxury as I worked around the clock, vetting manufacturers, inspecting products, and coordinating shipments. Travel was nonstop, moving between warehouses, shipping hubs, and compliance meetings, ensuring every product met strict safety standards. I was on calls internationally 24/7, communicating with manufacturers, buyers, logistics providers, and other parties involved in the transactions. With borders closing and supply chains strained, sourcing legitimate goods became a logistical nightmare. I was on FaceTime with manufacturers overseas at all hours, scrutinizing production processes and verifying certifications. A single misstep, whether in quality control, compliance, or vendor trust, could cost six figures in losses.
The reality of this type of operation is that there is no clean separation between departments. Procurement, operations, logistics, finance, compliance, quality control, vendor management, and customer relationships all overlap. A supplier could have the product but not the documentation. A logistics provider could have the capacity but not the correct routing. A customer could have an urgent need but not understand the lead time or regulatory requirements involved. A shipment could be ready to leave a facility but still be unable to move because one document, classification, approval, or government restriction had changed. That meant decisions had to be made constantly and often with incomplete information.
The work also did not stop once a purchase order was issued. There was still the question of who was physically handling the product, where it was being stored, how it was being transported, who was responsible for it while in transit, what happened if it was delayed, and what would happen if the shipment did not meet specifications when it arrived. That is one of the realities of operating a high-risk supply operation: the transaction is only one part of the risk. The entire chain has to be considered.
Investigating Manufacturers & Preventing Fraud
The pandemic opened the floodgates for scams, counterfeit PPE, and substandard medical supplies. Many so-called suppliers were nothing more than shell companies looking to exploit the crisis. Every manufacturer required deep due diligence. Where traditional background checks weren't available or sufficient, factory inspections, document verification, independent research, and other forms of legal and operational vetting took place.
The challenge was that traditional due-diligence methods were often difficult to use during a global crisis. Travel restrictions meant that simply getting on a plane and visiting a facility was not always an option. Information could be incomplete, difficult to independently verify, or supplied directly by the party attempting to win the business. That required looking beyond the sales presentation. A supplier might provide a professional website, corporate registration, photographs, certifications, product specifications, references, and impressive production numbers. None of those things, individually, proved that the supplier could actually perform.
The question was always: Can the information being provided be independently verified?
Some red flags were obvious, like missing ISO certifications or manipulated FDA registrations. Others required deeper investigation, reviewing production capacity, verifying past performance, and even traveling to or hiring local agents to inspect facilities in person. The risk of fraudulent goods wasn’t just financial; it was a matter of life and death in healthcare settings.
Due diligence also meant looking at the people and organizations behind the transaction. Who actually owned the company? How long had it been operating? Where was the manufacturing actually taking place? Was the company the manufacturer, a broker, a trading company, or simply another intermediary? Could production volumes realistically support the quantities being promised? Were certifications applicable to the exact product being offered? Did the company have a history of fulfilling large orders? Could the shipping documents, banking information, corporate registrations, and product documentation be reconciled? These questions matter because fraud rarely presents itself as fraud. It often presents itself as an opportunity that appears too good to ignore.
That is why urgency itself became a risk factor. The more urgent the need became, the more important it was to maintain the discipline to verify information rather than allowing urgency to eliminate the normal safeguards.
The Difference Between a Supplier and a Supply Chain
One of the most important lessons from that experience was understanding the difference between having a supplier and actually having a supply chain. A supplier may tell you they can provide 500,000 units. That does not necessarily mean 500,000 acceptable units can be manufactured, inspected, packaged, financed, released, transported, cleared through customs, delivered, received, and ultimately used by the customer.
Each step introduces another potential failure point.
The manufacturer is only one component. Then there are quality-control personnel, packaging, warehousing, freight forwarders, customs brokers, airlines or ocean carriers, trucking companies, receiving facilities, financial institutions, insurers, regulatory agencies, and the final customer.
Each participant introduces its own operational risk.
This is why supply-chain management requires more than procurement experience. It requires an understanding of how the entire operation interacts. A company can have an excellent supplier and still have a weak supply chain if transportation, documentation, financing, warehousing, quality control, or contingency planning are not properly addressed.
Managing Six-Figure Transactions & Logistics
With millions of dollars in medical supplies moving through unstable supply chains, financial risk was high. Every transaction required airtight contracts, escrow services, and layered compliance checks. We coordinated airfreight shipments under extreme demand spikes, securing dedicated trucking vendors to prevent supply chain bottlenecks. At that level, the financial side of the transaction becomes an operational risk issue. When significant money is committed before the product is delivered, questions immediately arise. Who holds the funds? When are funds released? What constitutes acceptable performance? What happens if the supplier misses the production deadline? What happens if the product fails inspection? Who carries the loss while goods are in transit? What happens if customs refuses entry? What happens if the customer changes the order? What happens if government restrictions suddenly affect the transaction? Those questions have to be addressed before there is a problem, not after.
International regulations changed daily, forcing us to pivot constantly. Some shipments were seized at customs due to misclassification, while others faced delays due to emergency export bans. Keeping up with shifting laws across multiple jurisdictions was a full-time job in itself. Logistics also became a lesson in contingency planning. WEEDMAN & CO. created their “import & export” identity number to solve this issue. A shipment could be delayed at the manufacturer, delayed at an airport, delayed by a customs issue, delayed by a trucking shortage, or delayed because the receiving facility could not accept the shipment. A supply chain can therefore fail even when every individual participant believes they are doing their job. That is why contingency planning cannot simply mean having another vendor's phone number. It means understanding what happens next when the original plan fails.
Operations Behind the Transaction
There is a part of high-risk procurement that is rarely visible to the customer. The customer sees the product. The operator sees everything that has to happen before the product reaches them. It includes vendor onboarding, documentation, purchase orders, contracts, payment structures, inspection requirements, transportation scheduling, warehouse coordination, inventory tracking, communications, customer updates, quality assurance, insurance considerations, invoicing, accounts receivable, accounts payable, and exception management. It also requires managing people.
Vendors have employees. Warehouses have employees. Trucking companies have drivers. Brokers have staff. Customers have procurement teams and executives. Government agencies and regulatory bodies have their own processes. When something goes wrong, someone has to identify the problem, determine who owns the problem, communicate it to the appropriate parties, and determine the next action. That is operations. It is not glamorous. It is often repetitive, exhausting, and extremely detail-oriented. But those details are where significant losses can either be prevented or created.
The same principle applies to businesses outside of supply chain operations. A company may have excellent people and excellent products but still experience significant exposure because the processes connecting those pieces were never properly evaluated.
Compliance, Law & Risk in High-Stakes Procurement
Navigating compliance in this space meant adhering to a maze of international laws and regulatory requirements. FDA and NIOSH requirements were critical because every mask, glove, and medical device had to meet applicable U.S. safety standards. Non-compliance could result in significant financial and legal consequences, while in healthcare environments the consequences could extend beyond the business itself. Customs and trade laws created another layer of complexity. Importing high-demand goods required attention to the Defense Production Act, ITAR, emergency government orders, export restrictions, customs classifications, documentation, and other requirements depending on the product and transaction. Failure to document sourcing properly could lead to shipment seizures or significant delays.
Anti-fraud measures were equally important. With counterfeit PPE rampant, rigorous verification protocols, batch testing, supplier audits, and contractual protections became part of the procurement process. Financial and contractual risk added another layer. Handling six-figure deals required legal safeguards, performance bonds, letters of credit, escrow arrangements, and multi-layered due diligence. A single bad contract could wipe out months of work. But compliance was not something that could simply be checked off a list. The environment changed too quickly. A compliant transaction one week could require additional review the next. A product that appeared acceptable based on one document could require additional verification when the intended use, manufacturer, classification, or destination changed. This is where the difference between compliance and risk management becomes important. Compliance asks whether the applicable requirement is being met. Risk management asks what could happen if something goes wrong, how significant that consequence could be, and what can reasonably be done before the event occurs.
You need both.
Vendor Management Is Risk Management
Another lesson that carried forward from this experience is that vendor management is not simply administrative. Every vendor becomes part of your operation. If a trucking company fails, your customer may not care that the problem technically belonged to the trucking company. If a manufacturer provides defective product, the customer may still look to you for an answer. If a subcontractor fails to meet an obligation, the reputation of the company that hired them can still be affected. That means vendors have to be evaluated based on more than price. Capacity, reliability, documentation, responsiveness, insurance, geographic coverage, contingency capability, history, and operational maturity all matter.
A low-cost vendor that creates repeated disruptions may ultimately cost more than a higher-cost vendor that performs consistently. This principle extends far beyond supply chains. It applies to security contractors, facilities providers, construction partners, technology vendors, transportation companies, and virtually any business that depends on outside organizations to deliver part of its operation. When a business outsources a function, it does not necessarily outsource the risk associated with that function.
The Human Side of High-Risk Operations
Technology and documentation are important, but people remain a major part of operational risk. Someone has to recognize when something does not look right. Someone has to ask the second question. Someone has to challenge the information being presented. Someone has to understand when an operational problem is actually a larger business risk. During the pandemic, there were countless moments when the available information was incomplete or changing rapidly. Decisions could not always wait for perfect information. That meant experience mattered. The ability to assess what was known, identify what was unknown, understand the potential consequences, and determine what could be done to reduce exposure became just as important as the information itself. This is one reason I have never viewed risk management as simply collecting data. Data is an input. Experience, context, judgment, probability, impact, and the ability to interpret what the information actually means to the operation are equally important. Good risk management is not about having the most information. It is about understanding the information you have and knowing what it means to the specific operation at that specific moment.
Building Contingency Into the Operation
A resilient operation cannot depend entirely on one manufacturer, one logistics provider, one employee, one customer, one transportation route, or one source of information. During COVID-19, redundancy became extremely important. Alternative suppliers had to be identified. Alternative transportation options had to be considered. Alternative routes had to be available. Communication channels had to remain open. Documentation had to be organized. Critical relationships had to be maintained. And the organization had to be able to make decisions quickly when the original plan stopped working. This is the practical side of business continuity.
A continuity plan is only useful if the organization can actually execute it when conditions deteriorate. Having a document sitting in a binder does not create resilience. Knowing who makes the decision, who has authority to act, which vendors can be activated, where resources are available, how communication will occur, and how the business will continue operating is what turns a plan into an operational capability.
Lessons From the Frontline of Crisis Supply Chains
Launching a high-risk supply business in the middle of a global emergency was a crash course in risk management, adaptability, and high-stakes decision-making. It reinforced the importance of vetting every link in the supply chain, from raw materials to final delivery. It reinforced the importance of understanding international trade laws and compliance pitfalls, building relationships with reliable manufacturers and logistics partners, and never trusting unverified suppliers simply because the demand is urgent.
It also reinforced the importance of understanding the entire operation rather than focusing only on the transaction in front of you. You have to understand where risk exists, where it can transfer, and where it remains with your organization regardless of what a contract says. You have to understand the vendors and subcontractors supporting the operation. You have to build contingency options before they are needed. You have to understand the financial consequences of operational decisions. You have to document decisions, communications, inspections, contracts, and exceptions.
Most importantly, you have to recognize that compliance does not eliminate risk. An organization can comply with a requirement and still experience an operational failure. That is why risk management has to look beyond the checklist. Despite the challenges, the work was rewarding. We helped businesses, hospitals, and frontline workers secure the supplies they desperately needed while navigating one of the most volatile markets in modern history. The lessons learned during this time continue to shape how I approach risk, compliance, and business continuity today.
At Weedman & Co., we look at risk through an operational lens because risk does not exist in a vacuum. A security issue can affect operations. An operational issue can affect finances. A vendor issue can affect compliance. A compliance issue can affect contracts. A supply-chain disruption can affect customers. A business-continuity issue can affect every one of those areas at the same time. That is why our approach to risk extends beyond identifying individual hazards or producing another checklist. We look at how the pieces interact. That experience is a significant part of how Weedman & Co. approaches enterprise risk management today.
About The Author:
Joseph Weedman, B.A., FCP, SRMP-C is the Founder & CEO of Weedman & Co., with more than two decades of hands-on experience building and operating businesses across security, protective services, investigations, emergency response, and risk management. He holds a Bachelor of Arts in Security Management, is a Florida Certified CPTED Practitioner (FCP), and holds the SRMP-C professional designation. His background spans physical security, information security, school and campus security, industrial espionage, risk management, business operations, and crisis response. As an operator, business owner, and risk professional, Mr. Weedman brings practical field experience to Enterprise Risk Management (ERM), ESRM, operational risk, resilience, compliance, supply-chain risk, and business continuity. His work today focuses on connecting security, operations, compliance, resilience, and enterprise risk management to help organizations better understand and manage the risks that affect their business.



